Nissan Motor Co. has just lately taken a leap into the digital world by launching a brand new metaverse expertise on March seventh, referred to as ‘Heritage Automobiles & Protected Drive Studio‘. This revolutionary mission celebrates Nissan’s ninetieth anniversary and highlights the corporate’s dedication to each its wealthy historical past and the significance of security. With this new enterprise, Nissan goals to supply a novel and immersive expertise that takes customers on a journey by way of time, showcasing three iconic automobiles and selling secure driving practices.
Honoring Historical past
The primary exhibition of ‘Heritage Automobiles & Protected Drive Studio’ options the Silvia Q S13, certainly one of Nissan’s hottest drift automobiles. This digital atmosphere not solely permits customers to discover the automobile intimately but additionally provides insights into how the colour of pedestrian clothes can have an effect on a driver’s notion whereas on the highway. This distinctive perspective highlights the significance of being conscious and alert whereas driving, even in a digital setting.
The second exhibition transports customers to a digital world that showcases the long-lasting Skyline 2000GTX-E. This automobile holds a particular place in Nissan’s historical past as it isn’t solely important in tuning tradition however has additionally made appearances in widespread video video games and movies such because the Gran Turismo sequence and Quick and Livid franchise. Together with exploring the automobile, customers can even take part in a mini-game that sheds gentle on the influence of multitasking whereas driving and promotes secure driving habits.
The third exhibition takes customers on a journey again to the Nineteen Fifties-Nineteen Sixties period, immersing them in an American diner and drive-in theater atmosphere. This nostalgic setting provides customers the chance to observe steering wheel controls, emphasizing the significance of being conversant in your car’s controls and having the ability to deal with them successfully.
A Collaborative Effort
This metaverse expertise is a results of collaboration between Nissan and Japanese college researchers, showcasing the potential for combining digital know-how with analysis. This partnership not solely provides credibility to the mission but additionally showcases Nissan’s dedication to repeatedly innovate and push boundaries within the automotive trade.
Nissan’s ‘Heritage Automobiles & Protected Drive Studio’ is accessible by way of the Meta Quest headset, making it simply obtainable for customers to expertise. This user-friendly strategy additional provides to the inclusivity of the mission, making it accessible to a wider viewers.
Constructing on Earlier Success
This metaverse expertise will not be Nissan’s first enterprise into the digital world. In 2022, the corporate launched its first digital check drive, providing customers a possibility to expertise a Nissan automobile with out leaving their properties. In December 2023, they renewed 4 present metaverse worlds, additional increasing their presence within the digital area.
With ‘Heritage Automobiles & Protected Drive Studio’, Nissan has as soon as once more confirmed themselves as innovators within the automotive trade. This immersive and academic metaverse expertise not solely celebrates their wealthy historical past but additionally promotes the significance of security on the highway. With this mission, Nissan has set a brand new normal for incorporating digital know-how within the automotive trade, and we are able to’t wait to see what they’ve in retailer for us subsequent.
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