Kraft Meals made its most up-to-date metaverse trademark utility with the US Patent and Trademark Workplace, on the eleventh of October, for its traditional Weinermobile.
The Weinermobile is a fleet of six weirdly formed automobiles that go round America promoting Oscar Myer merchandise. The primary Weinermobile was created in 1936, and the drivers are often known as Hotdoggers.
Weinermobile Metaverse
From the applying, plainly Kraft has in thoughts a Weinermobile-themed digital restaurant round which they may construct the ecosystem.
Trademark consists of:
- Digital meals and beverage merchandise, equivalent to downloadable artwork, music, and video regarding meals and drinks, and authenticated utilizing NFTs.
- Operating a digital restaurant that features each digital and precise items, and additional presents residence supply in actual and digital worlds.
- On-line retail choices, together with NFTs and associated digital items, by way of a web-based market.
- Leisure providers via a digital restaurant enable patrons to earn rewards factors and digital currencies. The rewards might be redeemed in the actual and digital worlds or used for leisure supplied by Weinermobile.
Earlier metaverse purposes
It’s not the primary time the American meals large has utilized for digital emblems. In June, they entered emblems for a lot of of their family title merchandise, together with Jell-o, Philadelphia and Kool-Assist.
Kraft is a part of the transfer by giant world corporations into the metaverse. One other current entry into the metaverse is DreamWorks, which you’ll be able to examine right here.